Lessons In Selling Cars To People Who Hate You1. If I contact you by email, it is because I don't
want to talk to you. I don't
really want to talk to anyone. I am a curmudgeon, and people annoy me.
If I have sent you an email with a fucking question in it, and did not include a phone number, you can rest assured it's not because I don't know how to fill out a phone. Answer the question. Make me hate you less, and I will call YOU. Promise. Kisses.
2. If I am talking to you, you better not be a complete moron. If I ask you a question, come up with an answer. Today, some idiot who finally annoyed me into calling him by not answering my question via e-mail, I finally broke down called him because I didn't think I wanted this car after all, and just wanted someone to answer some questions so I could be sure. When the figures he was giving me were much higher than his closest competitor--the same car, basically, by a different maker--I told him so. He proceeded to ask me what incentives the other manufacturer was offering.
Fuck. I don't know. I don't give a shit. I care about the end numbers, not the ones in the middle. I spend my workweek babysitting salespeople. Why the fuck am I going to do it for me. And besides, isn't it your job as a dancing sales monkey to know what you're closest competitors are offering.
I now have new insight as to why the domestic automakers are made of fail.
3. If I come into the dealer, I am not interested in having a big cock waving contest with you. I don't get off on negotiation. I don't get off on listening to your shit. Talking to you does not make me feel good. It's a shitty fucking chore. The BEST way to make me happy is to reduce the amount of time we have to spend together. I spend 40 hours a week with douchey salespeople yammering at me, I sure as hell don't want to spend my off hours around it. Let's just wrap this up so I can get to the bar.
4. And finally, most importantly, do NOT insult my intelligence. The tits are mere accessories, and do not negatively impact my higher faculties. I'm spending my precious free time and will soon be spending my hard-earned money. Don't jerk me around and dodge answers to my questions and expect I won't notice.
Tonight, I was standing in a dealership, having just finished test driving the last vehicle I was interested in. I enjoyed the drive, whatever that means, I let the salesman know that I was deciding between this car and one from their close competitor that is comparably priced. So, yes. Price. What will you sell me this car for, Mr. Man? Impress me.
So he goes off to do whatever it is that they do before they come back with a number. I assume he took a good, healthy dump. And he gives me a figure which I know was a bit high, but whatevs. Then he goes on about how the number can come down, based on inventory, etc, and that if I wanted to buy
tonight he was sure he could a car much closer to their invoice price.
Hrm. Okay then. I'm not signing on a car tonight. BUT! I intend to make a choice this week. I am BUYING A CAR. So. What's the price? What is the price, you fine crapping, dancing, sales monkey man?
Well, it depends on inventory, volume, etc.
I look around the showroom. The Boy and I were the only beating hearts in the joint not on the payroll.
*cricket*cricket*cricket*
Thanks, for your time.
Maybe I should have mentioned to him that the internet guy said they had surfeit of that model. That they were working to move them, that he would beat any written deal I brought him. And that the fucking piece of shit he'd just brought me was a full $800 above what I knew those things sold for.
Nah. Fuck it.